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Author: Charles Essmeier
In just a decade or so, the Internet has become the place to do commerce. The Internet is affordable, readily accessible to the public, and reaches a large segment of the population. All manner of businesses, both large and small, are using the Internet to make sales. The competition is fierce, however, and savvy marketers are always looking for better ways to reach potential customers. If you are trying to find a way to separate your business from that of your competition, you might want to consider a hot new tool: video. Lots of business Websites consist only text and graphics and make their sales pitches using descriptions of what their products can do for their customers. For many products, a text description and a photo of the product is sufficient. For other types of products, customers might be more inclined to buy if they could actually see what the product does. If, for example, you are selling a piece of software, you might devote a page of text that explains what the software does and how easy it is to use. For many customers, that might be sufficient, but others might benefit more if you could show them exactly how to use the software and demonstrate to them exactly how easily they can use your product. Creating video used to be a difficult and cumbersome process that involved cameras and expensive and difficult to use editing software. With the introduction of Camtasia and other similar products, creating videos that capture the information on your computer screen couldn't possibly be easier. With these tools, you can plug in a microphone, start recording, and simply type or use your mouse to demonstrate whatever it is you want your customers to see on your computer screen. The built in editing functions in the video software make it possible to zoom, add subtitles or blur out portions of the screen that you don't want your customers to see. Then you can export the finished product in a number of different formats and upload it to your Website. There are several advantages to using video in addition to text on a Website: Visitors can see the product in action, rather than just read about it People who do not read well or who get lost in technical descriptions might find video easier to follow. A thorough demonstration video might answer questions the customers might have about the product that would otherwise have to be answered by tech support or customer service representatives. Thanks to the introduction of easy to use screen capture video software, making sales presentations using video is easier than ever. The better your customers understand your products, the more likely they are to buy them.
Who is Michael Cheney A well established and globally renowned internet marketing guru, Michael Cheney plunged into this field in 1995 and has since placed himself in a league of his own. After graduation, Michael went to work for ExxonMobil one of the world's largest oil companies. After having gained ample experience in the IT industry, he decided to change course altogether. Initially, he gave away loads of free advice and tips to demonstrate his expertise in this field. He started out as building websites in 1995 and during this long course has lapped up on ample knowledge and experiences while developing his own unique and effective strategies. In June 2000, the online seniors' community site was launched when Michael has his first brush with success. Later on, he went on to find his very own consultancy business by offering his expertise and ingenuous skills to businesses that needed it. He believes that just receiving website traffic and higher search engine rankings does not exactly yield profits. The bottom-line is to convert traffic into sales, which all internet marketers wish to share with potential or existing entrepreneurs. Michael Cheney's Accomplishments Today, Michael Cheney has garnered ample respect and admiration amidst the internet marketing community. He has offered practical solutions and guidelines to issues related to internet marketing. His famous product titled "Michael's Traffic Videos" comprises of a comprehensive knowledge base with customized traffic action plans. Besides being a full time marketing consultant, Michael Cheney also happens to be running successful online businesses. His products unravel highly informative content and he has given umpteen interviews related to this field in order to share his valuable pearls. Michael has also been featured in national and international media on CNBC's "Power Lunch", NBC, BBC Radio, The Daily Mirror, The Daily Telegraph, ComputerActive and many others. Michael also operates another business called Magnet4Web offering one to one consultancy services, website audits and internet marketing training. Products Created by Michael Cheney Michael Cheney's AdSense Video The product reveals a step by step blueprint for earning huge amounts of cash with AdSense. The product claims that if the advice and guidelines are followed correctly, viewers will experience a massive increase in their earnings. The viewer will discover three simple an essential steps to increase AdSense earnings by increasing the Click through rate and earning per click. The AdSense secrets comprises of Mastering the Basics (Video 1). The second video emphasizes on laying a strong foundation. Video three teaches you how to create your money pages and the fourth and fifth video makes you understand how to power up your AdSense income. The sixth video lets the viewers learn from the professionals and step seven lets the viewer test their way to riches. Video 8 is about exploding your earnings exponentially and video 9 allows you to earn more from each page. The raving testimonials further validate the efficacy of this product. Website Marketing Bible This powerful book unlocks and reveals the secret to making huge amounts of earnings online, even if it's done by an amateur. It claims to offer a perfect blueprint to internet marketing success while saving one self thousands of dollars. It also teaches a simple technique on how to explode the conversion rate by over 300%. The intricacies of search engine workings and the essential elements of an effective homepage are also revealed in this book. Also revealed are the link-building secrets that are highly useful in this industry. Other highly utilizable information includes search engine rankings basics and what one needs to know to enhance it, mastering the art of creating killer sales copies to increase sales, making mailing lists an instant success and create emails to enhance curiosity and product or service sales. Readers get access to Michael's unparalleled marketing expertise and get equipped with the right information rather than the over hyped techniques. The book also uncovers secrets on how to cut marketing expenditures and achieve a high profile website within a short span. Michael's Traffic videos The product is a tried and proven technique to tap on free traffic and drive traffic to websites by employing the innovative Web 2.0 tactics. Interactivity and user experience is the end result of this product which is highly relevant to one's online business. Michael's Traffic Video is a sure shot way to generate a tidal wave of targeted and quality traffic to websites. It also highlights the mistakes that most newbies make to AdWords and inexpensive ways to buy quality leads of relevant prospects that can maximize returns small investments almost instantly. The book also reveals on how to promote websites while offline and explode traffic with link exchange smart techniques. It also divulges the secrets for structuring link pages only known by a few "topical experts" maximizing effectiveness. It additionally teaches you how to about the prime advantages of affiliate programs, how to build an army of affiliates, maximizing affiliate efforts and novel techniques to me implemented to achieve this as well as create your very own affiliate program thereby squashing competition. Besides, the benefits of article submission are highlighted and how to boost an ordinary website to an extraordinary website. Another strategy that is included in this book reveals how to gain instant credibility with the press as well as with the readers. The book claims to be an indispensable weapon in ones traffic arsenal to make it big in the internet marketing field.
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duplicate commented on 11 Apr 2009, 05:23:59
duplicate commented on 11 Apr 2009, 05:24:59
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